Continuing with their investment in the European hotel market, Liddell with partners Evteks, launched their latest innovation in bed, bath and spa linen at the a Equip’Hotel exhibition in Paris. The event took place at the Porte de Versailles exhibition centre and was well attended with visitors from all over France, Germany and the Benelux region, as well as a strong number visitors from the emerging East African market. Attending the event for the first time was Liddell’s newest recruit, Aline de Sezerac European Account Manager. She found the event a very useful learning curve in the hospitality textile business and looks forward to many other events in the future.

Marc Wynne, European Sales Director said: “The exhibition allowed us the opportunity to meet new hotel groups across Europe and to demonstrate our new developments to agents and distributors across Europe and the Middle East.”