This year we have launched a number of new innovative ranges that cater to emerging trends and market needs. Over the last few years, we have seen an increasing need for easy to launder fabrics that are not only long-lasting and durable but are also extremely cost effective. More recently, we have also seen an increase in demand for luxury products and alternative designs.
In February, we launched our Riegel Premier table linen range which is a product that has been taking the US laundry and hotel markets by storm, as a result of our new relationship with Riegel Linen. The reason this product is so revolutionary stateside is not only because it’s inexpensive, but also because of its enhanced durability and long lasting properties which haven’t yet been seen in a table linen product at this price.
Most recently, we have launched our new Liddell Monte Cristo bed linen range in direct response to market changes. This is a beautiful bed linen collection that has been tested rigorously to meet the standards of durability now expected and wanted by laundries and housekeepers. This 200 thread count, 100% cotton plain range launders beautifully from the first wash resulting in a perfectly presented, crisp and crease-free finish. This range has come about as a result of a large amount of product development and research and ticks all the boxes for comfort, care and durability. We are sure this new range will revolutionise the market.
In addition to this, we are soon to be launching our brand new Liddell bespoke bed linen ranges. This is again in response to emerging trends in the market, with hotels now requesting and looking for white bed linen with a subtle difference. We have created a number of bespoke fabrics which include alternative stripes, checks and jacquard designs as part of our new bespoke, white bed linen range. This way, hotels can still keep the crispness and freshness as associated with white linen but add a new texture to the bed.
Our new retail strategy has also seen us launch products over the last year into the likes of John Lewis (UK) Jashanmal, Dubai, Takashimaya, Singapore and Lane Crawford, Hong Kong.